Communication consulting

Trust our expertise to manage all your communication projects.
Our role is to analyse, advise and support our clients in order to promote their products and services to their various audiences.

An in-depth analysis of your environment

Every effective strategy starts with a detailed understanding of your ecosystem.
We carry out a full analysis covering:

• your market
• your organisation, its DNA, values and history
• your competitors
• your targets and their expectations.

This audit phase allows us to pinpoint your challenges and opportunities.

A tailor-made communication strategy

Based on your objectives and challenges, we build a suitable and coherent strategy around two complementary areas:

• Strategic communication
  Defining the messages, positioning and discourse carried by your brand.
• Operational communication
  Selecting and activating the most relevant channels to reach the right targets at the right time.

Flexible support

We work:

• on a one-off basis, on a specific project
• or under an annual contract, managing all your communication actions over the long term.

Measure to perform better

Because communication must produce tangible results, we pay particular attention to measuring the effectiveness of every action.

In our view, communication should generate:

• direct returns (sales, leads, contacts)
• and/or indirect returns (image, reputation, visibility).

These indicators are analysed to continuously optimise your performance.

COMMUNICATION AUDIT AND DIAGNOSIS

Every organisation needs a clear position in its market and against its competitors. As consulting specialists, Precom carries out your communication and marketing audit and diagnosis. Using a range of tools, we give you a precise picture of your current positioning.

Our consultancy will guide you in building a message that captures your targets’ attention.

Once the positioning is defined, we can move on to designing your communication tools and considering a possible communication plan.

COMMUNICATION PLAN

After studying your market positioning, we can draw up a communication plan that fits your budget.

To be effective, a few essential questions need to be asked:

• What are the organisation’s commercial objectives?
• Who are the targets?
• Which periods are most favourable?

On that basis, our communication consultancy will help you define an operational strategy suited to your needs, then the tools that will serve your campaign. We will advise you on media tools (TV, radio, press and web) and below-the-line tools (promotion, direct marketing, events…), and come up with a distinctive, impactful action plan.

Precom can carry out one-off communication actions for you, or an annual communication plan. We then set up a yearly schedule defining which actions take place when. We also handle media buying (selection, negotiation, media planning, distribution checks).

To complete the plan, we also evaluate the campaign’s results, so that you know what each communication action delivered (sales, image, reputation).

STRATEGIC COMMUNICATION

Communicating well means both crafting the right message… and delivering it through the right channel! Our communication consultancy helps you think strategically about the type of message to convey. Defining your communication strategy requires taking stock of the current situation (where does my organisation stand?) and looking ahead: what are my objectives, and how do I reach them?

Our teams will also study your visual identity, history, values and everything that makes up your DNA, as well as your targets and competitors. After this study, we can fully work on designing your messages. We make sure that what you say conveys a message that is simple, attractive, credible, lasting and… distinctive!

Once the messages for your targets are defined, we can implement your communication plan and your operational communication.

OPERATIONAL COMMUNICATION

Once the right messages have been defined through a detailed analysis of your strategic communication, operational communication focuses on finding the means to convey them effectively to your different targets.

Depending on your commercial objectives and budget, our consulting team will analyse and propose the most relevant tools to address your challenges.

Media, below-the-line and/or digital will all be used to meet your expectations. After proposing and selecting an action plan with you, we spread the actions across the year and evaluate their impact as we go.

Our consultants focus on materials that are effective immediately. We pay particular attention to making our clients highly visible whenever consumers search for products or services related to their activity. We therefore specialise in all forms of visibility on search engines and social networks, to meet a targeted need instantly, at the right moment, when the consumer is ready.

EXTERNAL COMMUNICATION

Every organisation must communicate: it is essential for its commercial development. External communication conveys messages to audiences outside the organisation, notably clients, prospects, suppliers, partners and the press. Its role is to positively influence the reputation, brand image or sales of an organisation. It is through advertising that we form an opinion of a company or its products. However, other tools, which we watch closely, have emerged to give a brand visibility.

External communication can therefore have various objectives:

• commercial: selling a product or service
• reputation: increasing brand visibility
• trust: strengthening the brand–consumer relationship

INTERNAL COMMUNICATION

Our consulting team will advise you according to your objectives and define a communication plan that fits your constraints (time, budget…). Internal communication campaigns help unite employees and build their loyalty around your values and objectives. With better access to information, they will also feel more integrated, concerned and involved.

Our teams will be creative and proactive in proposing impactful and effective internal actions. Internal newspapers, newsletters, intranet sites or apps, corporate social networks, seminars… are widely used by companies.

Internal communication is an indispensable management tool. Your staff need to feel involved in the organisation’s daily life so that they commit and give their best. It also makes the relationship between management and staff less formal, for easier and more open communication. Precom’s teams will adapt to your brief and propose a one-off or annual communication plan to best meet your objectives.