Graphic design

Our communication agency is an expert in graphic design: we create striking visual identities and produce graphic work including logos, leaflets, brochures, catalogues, flyers, folders, illustrations, point-of-sale materials and packaging.

Giving visual form to what makes you different gives you a chance to succeed and win over your clients. Call on our teams for all your creative work.

With a strong visual culture, our graphic designers and creatives immerse themselves in your challenges and objectives to enhance your messages and the visual perceptions you want to convey to your audiences.

GRAPHIC CHARTER – VISUAL IDENTITY

Your visual identity will also set out its applications across all your communication materials:

• corporate stationery (Word and PowerPoint templates, business cards, letterhead, e-mail signature)
• external communication and advertising (posters, flyers…)
• internal communication
• signage and materials (point-of-sale and packaging)
• merchandising and vehicle wraps.

LOGO DESIGN

Need a logo for your company?

Our graphic designers will create a logo that matches your expectations.

This logo, used across all your communication materials, will strengthen your company’s image and help your audiences recognise it. To do so, it must be legible, unique and memorable.

Built around a distinctive typeface, with or without a visual symbol, our designs highlight your field of activity, notably through the choice of colours and lines.

The logo takes on its full meaning once it is presented within a graphic charter.

BROCHURES, GUIDES AND CATALOGUES

Municipal bulletins, company newspapers, newsletters, specialist magazines and so on are essential communication tools for organisations that want to present their offer comprehensively. These materials have a large number of pages in which your reader must be able to find their way.

• A4 brochures with spiral or saddle-stitch binding at attractive prices
• Printing processes that do not require film output

Brochures cost far less to produce than offset printing, particularly for runs of fewer than 10,000 copies.

Writing and laying out a brochure, guide or catalogue requires specific know-how in structuring content. This communication tool must be clear, legible and airy to best capture the reader’s attention.

Precom’s teams will do everything to optimise the reading experience, notably by:

• structuring it: table of contents, chapters, index, sections…
• making it attractive: choice of colours, typefaces and visuals, design of diagrams and tables…
• lightening the texts for a smooth read, or creating icons.

Working in pairs, our editorial and design teams will do their utmost to create an attractive, relevant and easy-to-use material so that readers can easily find the essential information about your products and services.

FLYERS AND LEAFLETS

Stand out! Choose a modern, dynamic and cost-effective communication tool with colour or black-and-white flyers in original formats.

Flyers are generally used to promote events, one-off commercial actions (promotions) or other short-lived news.

A4, A5, A6… flyers are produced in the size you want, and we sometimes design die-cuts, folds or special papers that make them even more distinctive.

Leaflets, on the other hand, are seen as sales support tools made available to your clients. Often printed on both sides, they unfold into 2, 3 or even 4 panels. Their aim is generally to present a company’s products or services concisely.

POINT-OF-SALE MATERIALS AND PACKAGING

Don’t stay in the shadows: get noticed!

• A3 event, information or promotional posters
• Laminated posters for a longer life
• Custom point-of-sale materials to suit your needs.

Our team will suggest original and attractive solutions to capture the attention of your clients and prospects, through the graphic design or through original formats, die-cuts or materials.

Packaging plays a very important commercial role. Aware of the latest graphic design trends, we will propose a composition and colours that catch your targets’ attention.

Point-of-sale advertising plays much the same role as packaging: it attracts consumers. It can take several forms:

• classic: indoor or outdoor posters, display stands, leaflets, window graphics, totems…
• or more original: shelf talkers, interactive kiosks, digital screens…

DESKTOP PUBLISHING AND COMPUTER GRAPHICS

Desktop publishing (DTP) means using various computer resources (hardware such as computers and graphics tablets, plus software such as Photoshop, Illustrator and InDesign) to create documents. It is also the term most often used, along with “artwork”, for graphic production work carried out for clients who provide a precise idea of what they expect.

This work is done by our layout artists. It requires you to provide photos, texts and sketches of what you expect. With all these elements, we produce your request, whether print, point-of-sale, packaging, signage, etc. The work is then delivered in the format you want.