Press relations

PRECOM offers to publish your communication materials free of charge:

• manuals and brochures
• practical guides and tourist guides
• tourist maps, bulletins and information leaflets
• internal magazines and any other editorial document.

These publications are financed by advertising inserts, subject to approval of the project and in keeping with your editorial line.

End-to-end management of your project

With a multidisciplinary team, PRECOM handles every aspect of your project:

• graphic and editorial design
• technical development
• printing and publishing
• coordination of all contributors.

We guarantee turnkey support, from the initial idea to distribution.

A recognised, well-established partner

PRECOM’s presence on the ground and its extensive network at local, regional and international level make our agency a leading partner for institutional and professional publishers and advertisers.

We work in particular with:

• elected officials and public institutions
• tourism ministries and observatories
• Regional Councils
• Regional and Provincial Tourism Councils (CRT / CPT)
• Regional Investment Centres (CRI)
• professional tourism federations
• chambers of commerce
• professional associations and the national business community as a whole.

THE ROLE OF PRESS RELATIONS

• Relations with journalists from all media
• The primary aim of public relations is to connect media professionals with our partners or clients, through interviews or press conferences
• Before and after each meeting, PR involves many tasks essential to the success of the partner/media meeting. Ahead of PR, to guarantee both the quality of the relationship and the effectiveness of the communication:
• Targeting the media suited to the client’s communication needs.
• Learning the editorial schedules of the targeted newspapers and magazines (publication day, deadline, editorial meeting day, etc.) for placing a release from our partner
• Contacting newsrooms or journalists according to the news or the objective sought by our partner
• Proposing the best format for the press relationship (press breakfast, conference, press trip or one-to-one meeting with the journalist), then arranging it to suit the availability of both our partner and the journalist
• Preparing the partner and the journalist for their meeting, with a briefing guide drawn up in close collaboration with our partner
• Ensuring a comfortable setting for the meeting: access to the venue, the venue itself, its atmosphere…

MEDIA FOR PRESS RELATIONS

Print media:

• Daily and weekly newspapers in Arabic and French
• Weekly and monthly magazines in Arabic and French.

– All public and private radio stations;

– Television (SNRT, 2M and Medi 1 TV);

– Internet: all websites with a significant audience.

PRESS RELATIONS ACTIONS

• Meetings
• Lobbying and event communication
• Event communication and event organisation
• Event sponsorship or patronage.

PRESS RELATIONS TOOLS

All these tools are ways of relaying an operation to professionals or specific targets so that journalists pass the information on to the public.

• Press kit
• Press release
• Press conference
• Press trip
• Press breakfast or lunch
• Press review
• Gifts and promotional items.

PRESS RELEASES

Beyond the media meeting, press relations essentially consists of placing articles or press releases.

This means building, with the partner who wishes to communicate, a relevant communication tool (press release, event announcement, opinion piece, expert view…) related to the specific purpose of the release, the field of activity and, of course, the relevant media.

Compared with traditional advertising, an article obtained through a press release is often very good for the image of your company or product, because it is endorsed by the writer who mentions it. It is not the company directly praising its own news. Readers are far more likely to be influenced by a third-party recommender: journalist, blogger, influencer…

As former journalists ourselves, we write your press releases. We contact journalists to give them a concise overview of the information you want to share. Together they then consider whether the information in your press release suits their readership or audience.

The press release is therefore the entry point to any PR campaign. It is essential for summarising all the arguments specific to the news you want to see relayed.

PRESS KITS

The last major piece of press relations work is writing the press kit. It is the essential communication tool for organising a press conference or attracting journalists at trade shows (in the press room).

Our team of journalists writes your press kits. Longer than a press release, a press kit promotes more substantial subjects or events that require in-depth treatment. Unlike press releases, which briefly cover the different angles of the subject, in a press kit each angle is a chapter of its own and is treated so as to deliver detailed information to the press.

A press kit usually contains explanatory texts, a summary, visual elements and sometimes even samples. The aim is to convince journalists to publish complete and detailed information in their media. It is ideal for a product launch whose features you want to present, a festival whose full programme you want to share, or a sporting competition whose details you want to provide.

Working with your company, our journalist-writers will guide you and write this material professionally to spark journalists’ interest.

MANAGING PRESS RELATIONS

Precom can manage your entire press relations campaign:

• writing the various press releases and press kits;
• targeting the media, blogs and websites suited to your subject;
• identifying the right contacts for each of these media;
• making first contact by phone with these contacts to present your news and discuss its interest;
• sending your press release or press kit;
• and follow-up and reminders.

At the end of the press relations campaign, we provide a “press review”, i.e. a report on the operations carried out: targeted media, articles obtained, people reached… This gives you a precise picture of the media coverage of your actions.

CONSULTING

In a long-term partnership, we can provide communication consulting and develop a genuine strategy to set up an effective press relations campaign, in line with that strategy, aimed at the general public and the media / press.

Our goal is to build a dense network of partners in newsrooms who publish articles, briefs and news about our partner, thereby raising its profile and improving its image. This is what is called press coverage.